Swipe 1 — The garage floor
The opener. Story-led, no pitch until the end. Sends best on a weekday morning.
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Fine for your age -
The morning he could not get up off the floor -
He was 58 and out of breath on his own stairs
There is a sentence a lot of men our age have heard in a doctor's office, and it does more damage than it sounds like it does. "Your numbers are fine for your age." Fine for your age. As in: this is the floor now, and the floor keeps dropping, and we have all agreed not to make a scene about it. William McRea heard that at 58. He was carrying about fifty-five pounds he had not been carrying at forty-five, he was falling asleep in a chair by 8:40 and lying awake at 2am, and he ended up on his hands and knees in his own garage after picking up a bag of mulch the way he had a thousand times before. He spent the next eighteen months changing four things. He got two of them wrong for the first three months and had to start over. He wrote all of it down — including the parts that did not work and the money he wasted — because when he went looking for that book, it did not exist. It exists now. HOPLINK It is not a miracle story and he is careful to say so. It is one man's account of what he actually did, what it cost, and the questions he took to his doctor before he did any of it. — YOUR NAME P.S. He is not a physician and the book does not pretend otherwise. What it does is make you a considerably better-informed patient before your next appointment.